Social media is a great place to share big events and weddings are no different. Today a wedding isn’t just covered by the official photographer, but most of the guests who will be using their smartphone to document the big day. This means that couples will have a much wider range of photos to share online. For those who want to know the best way to share your wedding online here are some tips.
A wedding starts before the big day and you can build up to it by providing regular updates as you count down. This is a great way to build up excitement for the big day and to hint to your guests at what the wedding will be like. You can post pictures of the location or cryptic photos of activities that will be happening during the day. It is also a good way to get a social media wedding page set up and ready for others to post their photos. Get it done early and it is one less thing to worry about. However, wedding planner Maria Bouselli recommends not overkilling the build up with too many photos, turning the hype into wedding fatigue.
You may have noticed at other weddings that many couples and attendees are using fun hashtags. The reason for this is that they are a great way to track all the photos and videos taken at an event, and it encourages people to snap and share their photos. Indeed, using Instagram hashtags reportedly leads to 12.6% more engagement than posts without hashtags. So make sure you create your own hashtags that are unique to your wedding. This will ensure more people see your posts as they can be easily grouped together. Besides, your photographer might not send you your photos until weeks after the wedding, so having a hashtag will allow you to easily see the photos immediately.
Making a personalized filter is another great way to celebrate your special day. Aside from adding something unique, it also encourages your guests to post on social media using it (together with your hashtag). You can make your own Instagram filterthrough Spark AR Studio. Making Snapchat filters is simpler, however — you only need to open the app on your phone to use existing filters or make 100% custom designs.
Your guests aren’t your official photographers, so try to rely more on those you hired. Besides, if you don’t give your guests the burden of capturing your every moment, they can enjoy themselves more. The advantage of hiring a professional is that they have a good eye for social media content and may even take a viral video, such as the ones featured in our post on ‘Wedding Videos That Went Viral Over the Years’.
Social media is now part of the wedding experience. If you are planning for your big day we hope the above tips prove useful.